The A Line Experience

Founded in 2007, A Line Boutique has grown under the leadership and entrepreneurial spirit of owner, Karmen Berentsen. A novice to the fashion industry, Berentsen took ownership of A Line in 2012, and with her strong business acumen fueled by a mission to make women glow, launched the company into a new realm of retail. She and her team have built their foundation on a contemporary business model that is hyper-customer service centric; ‘selling experiences’ and empowering women through creating community vs. simply selling product. The company’s nontraditional matrix of designers is strategically curated to meet the needs of their clients. The old model of retail is out - and Berentsen and her team are creating what’s in. 

"Incredible product is just the vehicle," says owner Karmen Berentsen. "What gets us all out of bed each morning is the potential to make women feel seen, relevant, and cool."

Karmen Berentsen, Owner & CEO

Karmen Berentsen, Owner & CEO

Our Realization: Women Hate to Shop

Better yet, too often, women don’t know how to shop — not understanding the difference of fit across brands, materials, what best suits your body type, and what is relevant & age- appropriate leads to wasted time and money.

We take the work out of shopping, and leave you only with the end result: A wardrobe that works for you.

Meet the Team

Meet the team members behind the scenes, who work to provide an optimal client experience - from curating our buy to ensuring new arrivals hit stores daily.